 
       
 Rohit Chanana has spent over four decades with some of India’s most respected family-run enterprises - Hero Group, Ranbaxy, and Escorts, creating long-term value rooted in trust, empathy, and fairness. His journey blends financial acumen with the softer aspects of human understanding, having worked across family realignments, family offices, M&A, JVs, investments, business building, and strategic advisory.
He set up his family office, Sarcha Advisors a couple of years ago, as a platform to invest in values-driven founders and to continue his passion for learning and giving back. Over the past few years, he has invested in over 60 startups, engaged with more than 500 founders, and mentored many of them as a dost and guide. He continues to learn, stay curious, and repay his Rishi Rin — giving back through gratitude, wisdom, and friendship. For him, values create value, and true wealth lies in relationships, learning, and peace of mind.
 
       
 Ishani represents the next generation at Sarcha Advisors, bringing together public-market discipline and early-stage conviction. After nearly four years at Edelweiss Financial Services, she joined her father, Rohit Chanana, in 2020 to co-build Sarcha’s long-term vision and investment philosophy.
Her purpose is twofold—to carry forward the legacy, and to create meaningful impact through her work. At Sarcha, she leads capital allocation and investment strategy, guided by a belief that thoughtful capital can nurture enduring businesses, empower founders, and contribute to India’s growth story.
She holds an MSc in Finance from Warwick Business School and has long been driven by a deep passion for finance, investing, and the power of purposeful capital.
 
      
     Rohit, I enjoyed a lot working with you. Your dedication can move mountains and then it’s fun too. Best wishes.
Behind a very pleasant manner, Rohit Chanana combines a sound understanding of business and finance with a good ability to listen to and to understand the motivations of all stakeholders in a complex deal. I have observed him apply this valuable combination, hands-on, in several situations to produce good outcomes.
I have had the pleasure of knowing Rohit for many years and seen him first hand at work, extract value for the Hero Group in a marquee and complicated transaction where I was leading the counterparty. He did so in a highly talented, skilful and balanced manner, performing the role of a one man investment bank. It is great that many more corporates and family offices will now have access to his wisdom and knowledge. I wish him the very best of success in his avatar as Sarchaa Advisors.
Rohit and I have worked together for many years. Both as a client and a professional co-advisor, I found him very knowledgeable, incisive, practical and very open to ideas. It is a pleasure working and interacting with him. His human and interpersonal skills are also outstanding. I wish him the best.
Rohit is the quintessential corporate finance specialist. In his new avatar running Sarcha Advisors, he brings over 30 years’ diverse experience – helping startups; raising funds; making strategic investments; monitoring asset managers; partnering CEOs in M&A transactions; assessing restructuring strategies; and in various ways, helping create value for stakeholders while staying true to his lofty value system.
I have had the privilege of knowing Rohit for almost his entire period of leadership of Hero Corp investment office.
Rohit made sure that Hero Corp did not miss any opportunity. He always found time to receive investment proposals.
His style was consistent… listen carefully, ask pertinent questions and give a reasoned decision.
As he embarks on a new career, his ever sharp and analytical mind will continue to make him excel. My best wishes to Rohit.
Rohit and I know each other for a very long time. He is a thorough professional, those who work with him, immediately see the tangible benefits to themselves and to their businesses. I am glad to see him taking the next step forward with his new venture “SARCHA ADVISORS”. I am sure this will be another successful feather in his professional hat. My best wishes to both Rohit and Sarcha Advisors.
I have known Rohit for over three decades and ours has evolved from a business relationship into a friendship that I cherish.
He is a proven deal maker with the key skills of thinking win-win which have allowed him to master structuring and enhancing partnerships. The most impressive that I am aware of are his negotiated JVs with Daimler and Ergo, buy out of Honda by Hero at 50% discount and craft-full leadership in the PE partner selection process.
On a personal level, Rohit is a remarkable professional driven by values having a selfless approach and focused on outcomes.”
I met Rohit Chanana in relation to a business transaction and was immediately impressed by his incredible knowledge and his values. He is a tough negotiator but extremely fair and always sees matters from both sides. I am a great admirer of him.
I have known Rohit for several years now. He is a very seasoned professional who has seen every aspect of business exigencies and has answers to most of them. His advice to us on working with family offices and his support for Fireside has been invaluable. Most of all, I admire his positive attitude to life and his ability to make friends with all he interacts with. Wishing him the very best for his future endeavors.
I’ve had the pleasure of knowing Rohit for the last few years and am delighted to see him leveraging his knowledge, relationships and experience to support Founders and Family Offices on their institution building journeys. His focus on values and alignment of interest is particularly important in today’s fast-paced environment.
Rohit sir has been an absolute pillar of support and guidance for us at Josh Talks. His values and principles helped us rethink those of our organizations and his calm yet energetic personality has a way that inspires Supriya and me always. Rohit sir has helped us craft our philosophy, vision, and values that guide some of the biggest decisions that we make within the organization today. He has this mind-blowing ability to articulate complex problems into simple statements and is always there to help us solve them. It is an absolute honor to have Rohit sir by our side and he is more of a dost to Supriya and me than anything else.
Rohit is one of the few family office heads in the country who has overseen full cycle of large scale wealth creation and deployment. He has a deep understanding of both the psychological makeup of large families, as well as how to manage money at a fundamental level.